Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Weller company merged with the Stitzel distilling company (est. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. First Name Last Name Email Zip Code Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Not sure if you're speaking in generalities, or if this is aimed at me. The 10 yr is rebranded on the desktop site. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Maybe next time I'll have to make my sarcasm more evident!!! To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Rebel Yell 10 Year Details. The overall effect on the palate is brief and minimal, and the taste has no unique profile. The brand bounced ownership, eventually landing in the Diageo portfolio. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. As one of those small minority it has never really bothered me either. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. I like Rebel Bourbon a lot better at the $13 price point than $18. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. "Rebel Yell will always be Rebel Yell. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Cookie Notice The Lux Row Distillery filled its first barrel three years later, in January 2018. Caving in to such ridiculousness. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Billy Idol's song "Rebel Yell" was named after the whisky. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Once I became more conscious of the significance of the name, I did find it awkward. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. ago One is softer DonutBourbon 6 mo. who-ey!' Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. When compared to the lineup of other wheated bourbons, that price is hard to beat. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. 3 charred oak barrels. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Do you support the move? I have been on Rebel Yell before and after the name change, and it is still the same fun ride. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Consider this similar product. November 18, 2020 in General Bourbon Discussion. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. WorldSeries2021 6 mo. In 2019 Rebel Yell went through a rebranding effort. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Rebel Yell is one of those old throwbacks. The rebel yell has also been likened to the scream of a cougar. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Racer 75 is fine, as long as they actually RACE the trains! This is funny. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Hopefully the wood work they are doing will justify the new and improved name. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. [1] The origin of the yell is uncertain. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. An American classic is reborn for anew era of rebellion! . It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Rebel Bourbon is a decent intro into wheated bourbon, however. Its cheap and low quality but wholly drinkable. Im only speaking for myself and the people I encountered. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. ago Risk takers, rule breakers and noise makersunite. The distillery is located in Bardstown, a town known for its bourbon heritage. Fifty years later, that pissed off quite a few people. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. People who don't think it tastes very good refer to it as Rebel Scum. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Landon Sampsell We will never go there again. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Thats just awful. Luxco was a relatively small NDP and rectifier. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Even though you can definitely find some on Kings Dominions Facebook page. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. However, the addition of ice makes things a little better. Home Whiskey Review Rebel Yell Bourbon. Yes. Shame on KD. who-ey! So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Rebel yell refers to a war cry of the confederates. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. For Blood Oath Pact No. Is Rebel Bourbon good whiskey? Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. The company would eventually break up in 1972. Weller. Weller. Disgusted with the name change. We all know why your pleasing the pc crowd. Some Texas units mingled Comanche war whoops into their version of the yell. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . The brand was meant to celebrate the 100 year anniversary of the original Weller company. The last thing, and maybe most important, is a low price tag. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. I am curious why the rebranding. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Ive been going to this park for years but now its tainted. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. This may be one of the most underappreciated wheated bourbons available. Rebel bourbon is made in Kentucky, the heart of bourbon country. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. The brand was established after Prohibition in the 1940's. Privacy Policy. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. So OK, change the name. Rebel Yell whiskey is matured in No. Lets be honest were talking about a $15 bottle of bourbon. The name is also reminiscent of similar ride Racer at sister park Kings Island. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. This unique style offers hints of honey and butter followed by a . Irish Distillers recently announced the Something went wrong. Photo Credit Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. I think you hit the nail on the head on this. and our Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. It wont be undone but it was a mistake to change the name of an icon! . While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Lets take a look at how much a bottle of Rebel Bourbon will cost you. While the connection to the Civil War was obvious, the name never bothered me. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. It is what it is. As a result, to avoid further confusion, we used the names interchangeably throughout this post. I can appreciate why some people are upset though. Click here to learn all about mash bills. Good Lord, people. Rebel Yelland Yellowstone were my veryfirst bourbons. Then suddenly, I stopped seeing it in stores around town. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. We have to acknowledge and accept our past. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Im sure theyll be hitting the clearance rack soon. My favorite coasters are B&M hypers and gigas. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. The yell has often been linked to Native American cries. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Award-winning Rebel Yell bourbon dates back to 1849. I dont claim to speak for or represent anyone. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. I guess Billy Idol needs to rerecord "Rebel Yell." It was also a favorite of Rolling Stones guitarist Keith Richards. Many of these are answered in the article above. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Hit it on the desktop version of the site. Even though I cant think of a past event where anyone was upset or protested, it could happen. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. As a note, we compare prices from various Total Wine locations across the US.